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Renewable energy / SaaS
Vekta Group
Led in-house marketing for Vekta Group across its consultancy offer and three software products. Built the launch, content, and reporting systems that made technical propositions easier to understand.
Marketing and communications portfolio
Campaigns, launches, and content systems that stay clear from brief to publish.
Jayeeta "Crystal" Chakrabarti works across B2B campaigns, launches, CMS, events, and reporting, pairing clear messaging with hands-on delivery from planning through publish.
- 3 SaaS launches delivered
- 300+ Sign-ups generated
- CEO + directors Regular reporting
Selected work
Selected work across launches, retail rollout, cultural promotion, and multi-client campaign design.
Retail / POS
Gold Brothers
Retail case study covering campaign rollout, social media, product photography, print assets, and visual consistency across Gold Brothers and GL Attractions.
Culture / events
Khwabeeda Talkies / Raabta
Cultural campaign case study covering event identity, posters, brochures, schedules, invitations, and sponsorship materials across Khwabeeda Talkies and Raabta.
Multi-client / freelance
Multi-client Marketing Design
Multi-client case study covering posters, print collateral, social content systems, and web visuals across freelance design support.
Writing
Notes on messaging, pacing, and editorial decisions behind clearer communication.
Marketing strategy
Building brand worlds that carry across channels
A short essay on why strong marketing systems feel less like campaign checklists and more like connected editorial worlds.
Creative process
The value of editorial pacing in campaigns
A note on pacing, sequencing, and why the best campaigns often feel curated rather than crowded.